ActiveProspect is an all-in-one consent-based marketing platform that gives marketers the tools needed to acquire qualified prospects at scale. The comprehensive platform empowers companies across industries to scale quality lead acquisition from any source, protect against litigation risk by documenting proof of consent, and accelerate speed-to-lead with automated process flows.
My journey with the company began in 2016 when there was no existing brand guide, and I was often the only person within the marketing department. In this unique position, I was determined, trusted, and actively encouraged to shape and expand the brand across all facets of the company, encompassing both marketing and beyond. Working with this exceptional group has been a rewarding experience, and I cherish every moment spent contributing to the growth and success of AP.
Website + UI
2020 logo redesign
Designing for consent-based marketing
While working at ActiveProspect, I led the development and production of brand elements, including a new and improved logo. I ensured marketing initiatives align with the brand identity, reviewed materials for accuracy, and collaborated internally for creative solutions across various media platforms. I planned and executed website concepts, landing pages, email campaigns, and managed trade booths. Additionally, I created in-office swag, minimized stock photography through custom shoots, and actively contributed to internal brand discussions. Working with sales and marketing teams, I identified and updated materials for client retention while promoting positive internal awareness of trends and processes.