ActiveProspect
When I joined ActiveProspect, the company had a strong product and growing market presence, but its visual identity had not yet evolved into a cohesive, scalable brand system. As the company’s primary designer —and at times the only member of marketing — I helped build that foundation from the ground up. Over four years, I evolved the identity, redesigned the logo, and extended the brand across web, campaigns, events, sales materials, photography, merchandise, and the workplace experience.
Brand identity
Digital + web
Campaigns + marketing
Swag + environmental
2020 logo redesign
Logo before
Value created
Built a cohesive brand foundation
Evolved ActiveProspect’s identity from a limited set of visual assets into a recognizable, scalable system spanning digital, campaigns, events, sales materials, photography, merchandise, and the workplace experience.
Created consistency across the customer journey
Connected previously fragmented touchpoints through a clearer visual language, helping the company present a more unified brand across acquisition, customer retention, and in-person experiences.
Made the brand more distinctive and authentic
Reduced reliance on generic stock imagery by planning and directing custom photography that better reflected the company’s people, culture, and personality.
Supported teams beyond marketing
Partnered closely with sales and internal stakeholders to identify communication gaps, improve customer-facing materials, and develop practical creative solutions for evolving business needs.
