Wheatless

BRANDING SYSTEM EXERCISE

Tracking down gluten-free food items is a chore and more

than often requires visiting several grocery stores in order

to locate any one item. Time is money and in 2019 not many
of us have time to spare. The gf audience will appreciate having
peace of mind knowing they only need to visit a one-stop-shop
and not 3 or 4 in order to complete their weekly shopping needs. This idea can also open up to other specialty food allergy grocery

stores. The goal of this exercise is to create a supermarket and all
its own branding, marketing and advertisements filled with
every gluten free brand already in existence and future brands.

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©2020 by Heather Harbour