BRAND AND MARKETING
As the Senior Brand Designer, I led the development and production of brand elements, including a new and improved logo. I oversaw all marketing initiatives to ensure that images and messages appropriately contribute to brand identity. Accountable for reviewing marketing materials for accuracy and continuity. I collaborated internally to conceptualize and execute creative solutions that can be translated across various media platforms, including email campaigns, landing pages, social media, and print collateral. I planned and executed concepts and functionality for the website, landing pages, and email marketing campaigns.
I also designed, created, and managed trade booths, printed marketing materials, and other necessary design assets to grow the brand. I created in-office swag for employees and clients from conception to completion. I captured custom brand imagery through both small-scale photoshoots to decrease the amount of stock photography used. I collaboratively contributed to internal brand discussions by attending conferences and meetings as necessary. I also worked with sales, marketing, and client success team to identify, create, and update materials needed to gain and keep clients and customers and ensure brand consistency. Most importantly, I promoted positive internal awareness of trends, brand standards, and processes.