Succulent Native
Succulent Native began as a small creative startup with a big personality, centered around succulents, cacti, and a distinctly playful point of view. I joined as the graphic designer in 2016. I helped build the brand from the ground up — developing its visual identity, shaping how it showed up across marketing and retail touchpoints, and creating a cohesive look and feel as the business grew.
From brand assets and promotional materials to the in-store experience, I helped translate the owner’s vision into a recognizable, flexible brand that could evolve alongside the company. It remains one of my favorite examples of building something distinctive from the very beginning.
Brand identity
Campaigns + marketing
Web + digital
Retail + environmental
Value created
Built the brand from the ground up
Helped define Succulent Native’s visual identity, personality, and overall creative direction from its earliest stages.
Created a recognizable retail experience
Extended the brand across marketing, digital, merchandise, and in-store touchpoints to create a cohesive experience customers could easily recognize.
Turned the owner’s vision into a scalable system
Translated a strong creative point of view into flexible brand elements that could grow with the business and adapt across channels.
Made a small business feel distinctive
Used playful, personality-driven design to help Succulent Native stand out in a crowded retail category and build a more memorable presence.
