Succulent Native emerged as a flourishing floral native and creative start-up with a distinct focus on succulents and cacti. Taking on the role of brand manager in 2016, I undertook the task of crafting the brand's identity from its inception to completion. My responsibilities encompassed shaping the visual and sensory aspects of all materials, be it marketing collateral or otherwise, and overseeing the realization of these materials. This venture has proven to be one of the most exhilarating opportunities I've encountered, as it allows me to witness the enchanting growth of this remarkable brand, passionately brought to life by the shop owner.
Austin Native & Creative
The Succulent Native brand exudes a delightful and versatile quality, making it effortlessly adaptable to various projects. Its flexibility and user-friendly design extend accessibility even to those without a design background. Shannon Donaldson, the visionary and creative owner, consistently challenges me with fresh requests, keeping the creative process dynamic and invigorating.