Varonis
During nearly four years at Varonis, I helped evolve and scale the brand across nearly every major customer touchpoint — from identity and digital experiences to campaigns, events, content, merchandise, and sales enablement.
Working closely with the Creative Director and cross-functional marketing teams, I helped shape the visual direction of the brand through multiple stages of evolution, including the 2024 brand reboot. My role spanned concept development, visual system design, art direction, and hands-on execution, with a focus on creating a brand that could remain distinctive and consistent while adapting to a growing global organization.
This case study highlights that evolution — from foundational brand systems and campaign work to the refreshed identity and experiences that brought the next chapter of Varonis to life.
Brand Identity + systems
Campaigns + marketing
Web + digital
Events + experiential
Swag + merchandise
2024 Varonis Brand Reboot
Value created
Helped shape the creative foundation of the brand
I was a key contributor to how Varonis looked, felt, and showed up in the market — evolving the visual identity, strengthening creative standards, and carrying that direction across major brand moments.
Made the creative team more effective
Beyond individual projects, I built systems, templates, processes, and repeatable frameworks that helped the team move faster, maintain quality, and support a high volume of work.
Raised the bar across channels
I brought greater consistency and sophistication to campaigns, web, events, content, sales enablement, and merchandise —ensuring the brand felt intentional at every touchpoint.
Turned strategy into usable systems
I translated broader brand direction into practical tools, visual frameworks, and creative applications that made the brand easier to use and scale.
Became a trusted creative partner
I worked closely with marketing leaders, product marketing, events, sales, agencies, vendors, and fellow creatives — helping shape solutions, challenge assumptions, and bring strong ideas to life.
2023 and prior branding
2022 product illustration design system
Data-First Forum is a Varonis webinar series that brings top-tier cybersecurity executives together for roundtable discussions about the most important topics on the minds of CISOs. The brand design carries through some keystone elements that make it a quintessential Varonis sub-brand while giving us space to play around and make this a truly special segment that gets folks excited to attend.
Art directed Data-First Forum illustrations