LOGSapalooza & Guided O11y
by Chronosphere
In just seven fast-and-furious months at Chronosphere, I helped bring a series of high-energy marketing campaigns and events to life. We kicked things off with LOGSapalooza, a world-building campaign featuring a cabin-inspired visual world, an original jingle, a flood of merch, and our beloved beaver mascot, Chipper. What’s shown here is a snapshot of that work, plus a few other favorite projects I loved building along the way.
Marketing
Events
Swag
Tradeshow booth
About Chronosphere
A modern observability platform built to help engineering teams understand, control, and trust their telemetry at scale. Designed for cloud-native environments, it enables teams to collect, analyze, and manage metrics, logs, and traces without sacrificing performance or cost control.​
Although the tech is deeply serious, Chronosphere loved a fun campaign and wasn't afraid to lean into the unconventional.
Primary logo lockups
Secondary lockup
Tertiary lockup
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CTRL Freak Certified Campaign
CTRL Freak campaign
I was tasked with creating a campaign to showcase Control across two different audiences and how they would differ depending on the personas. We want this to be something that everyone resonates with. Everyone has an inner Control Freak!
I created a social series, online quiz, tradeshow booth, swag, merch, and a playlist geared towards the two audiences
1. CTO / VP of Engineering (the Cost Whisperer) and
2. Developer / Sys Architect (the Chaos Controller). What we learned is that everyone is a certain type of CTRL Freak, and Chronosphere can empower them all.
