Howl at the Moon Music Festival
The "Howl at the Moon Fest" in Austin, Texas, was a wildly unique music festival that took place from October 19 to 21, 2021, at the iconic Zilker Park. This one-of-a-kind event brought together a menagerie of musical talent, featuring bands and musicians whose names were inspired by the animal kingdom. It was a true celebration of the wild and untamed spirit of music, with performers like “Modest Mouse,” “Arctic Monkeys," “Tame Impala,” and “The Chicks” gracing the stages. Festival-goers immersed themselves in an auditory safari, as these remarkable artists brought their animal-inspired sounds to life, turning Zilker Park into a musical zoo of the most melodious kind. "Howl at the Moon Fest" wasn't just a music festival; it was a sonic expedition that left attendees howling for more.
Branding
Swag
App + web
Unleashing creative canine vibes in harmony with Austin music
This project seamlessly blends creativity and functionality, from a dynamic logo capturing the essence of "Howl at the Moon Fest" to a comprehensive branding system consistently applied across platforms. The website and app serve as immersive hubs for a seamless festival experience, while printed tickets and a captivating poster series with eye-catching designs build anticipation. Wearables and swag, including shirts and accessories, not only offer stylish merchandise but also act as walking billboards. Together, these elements create a holistic and unforgettable experience for festival-goers.
