Senior Brand Designer

Varonis  |  October 2020 - Present

My responsibilities encompass defining, developing, and delivering the Varonis design system and adapting it to all advertising, marketing, and web.
 

• Researched, conceptualized, created assets, and launched brand refresh

• Redesigned the Varonis website, landing pages, email, social, community, and Varonis brand microsite: brand.varonis.com

• Managed print, digital assets, and template designs for brand refresh and built out framework for rebrand rollout

• Manage freelancers and design/dev agencies who assist our team with overflow design work

• Pioneered the Varonis Creative Team Spirit Squad and kicked off monthly book club, “The Designer Things Club”

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Senior Brand Designer

ActiveProspect  |  June 2016 - October 2020

 Led the development and production of brand elements and oversaw all marketing initiatives to ensure that images and messages appropriately contribute to brand identity. Accountable for reviewing marketing materials for accuracy and continuity. 
 

• Single-handedly revamped the brand and brought consistency across the board

• Promoted positive internal awareness of trends, brand standards & processes

• Designed, created and managed stylized trade booths, swag, and print materials 

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Brand Manager

Succulent Native   |  June 2016 - 2020

Succulent Native is a local succulent boutique located in the heart of downtown Austin. My role at this company was to create that branding from scratch, including the logo and web design, and continue creating collateral that allows this growing but small business to remain recognizable in the industry. 

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Marketing Designer

SOZO Global  |  September 2015 - April 2016

Responsible for all marketing projects, sales documents and materials, social media advertisements and design, events and swag, photography, company branding, and general art direction.
 

• Created all branding elements for sub-brand “ReNew”

• Led initiative to design and brand interior space

 

 

Creative Designer / Marketing Designer

​LIN Digital  |  February 2013 - September 2015

Created and executed display advertising campaigns including, but not limited to, standard/rich media display ads, standard/rich media mobile ads, eBlasts, web applications and landing pages. Developed print and digital materials for events, sales assistance, and overall company branding.

 

 

Lead Graphic Designer

 KYTX CBS 19  |  March 2009 - June 2012 

Created as many as 75 daily graphics for 5pm, 6pm & 10pm newscasts. Distilled daily news and presented ideas to upper management for approval. Responsible for live graphic displays on the newscast. Worked quickly as a team to flawlessly air live newscasts.